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In collaboration with New Balance, A Different Bounce is a visionary basketball concept that explores the multifaceted nature of the game—bridging both its on-court dynamics and the off-court culture that surrounds it.  This initiative goes beyond basketball as just a sport; it explores the lifestyle, culture, and business opportunities that emerge from it, nurturing a lifelong passion that extends beyond our playing days. A Different Bounce highlights the many ways basketball integrates into everyday life, recognizing that while the love for the game remains constant, the bounce may evolve over time.

Next Friday, February 14th, in San Francisco—launching first at All-Star 2025—we are honored to release not one but two sneakers in collaboration with New Balance: 
* The 1000 model represents the lifestyle and off-court culture of basketball.
* The Fresh Foam BB v3 marks as our first-ever basketball shoe collaboration, designed for on-court performance.
 More details on both models as we draw closer to release day. Stay tuned.

Until then, we hope to see you in The Bay next weekend for All-Star 2025. But before we go—we have to ask, how does the bounce look to you now? #bricksandwood 
Creative Director & EP: @kaceylynch

Director/ DP: @autrefish

Cast: @bonteslegacy @Kimballtoyou1 @_tootie71

Production Designer: @trois_

HMUA: @doitlikeamadora

Edit/Color: @autrefish