Today the Boston Celtics have announced the addition of a new alternate logo, extending the team’s family of emblems and further expanding one of the world’s most recognized brands.

The new mark was inspired by the team’s history and pays homage to the Leprechaun logo from the 1960’s illustrated by Celtics’ Legacy Red Auerbach’s brother Zang.

The new “Lucky Alternate” is a combination of classic visuals that have been updated with a modern twist. It will be a great addition to the #Celtics brand and integrates seamlessly with the existing primary and secondary logos, which will remain unchanged.

Head on over to for more details.
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