sfomuseumOne of the most successful advertising campaigns *ever* was launched by the USPS in 1963 to successfully implement a new, five-digit number for their Zoning Improvement Plan - a ZIP code. Mr. ZIP appeared on mailboxes and stamps and in newspapers and tv commercials - complete with Ethel Merman singing, "zip-a-dee-doo-dah, zip-a-dee-ay! Send your mail out the five-digit way!" #AdIcons #usps
Log in to like or comment.