atlantafilmfestival#Indiememphis coolness today. Saw Paramount Pictures logo after Gus's. Curious, did some research and discovered that area used to be a film row. "Location! Location! Location! Located at the center of the Mid-South with access to major roads, bridges, and railroads, Memphis was very attractive to Hollywood when the Motion Picture studios began planning a distribution system to move their films out quickly to Arkansas, West Tennessee, Mississippi, and Missouri. Movie theaters changed their programs several times a week and the films had to be ready to ship at all hours of the night. An area of one-story brick buildings in Memphis was established around Vance and 2nd Street, which became known as "Film Row". Film Row rose to prominence in 1925 when the major studios began opening their individual distribution buildings. And at its peak, over 650 theaters in the mid-south were served out of Memphis." "Hollywood had planned an elaborate system of distribution, which was designed to give them the biggest profits and the largest share of the box office, by cutting down on the necessity for long shipments. Trucks would move in and out of Film Row at all hours - moving the latest films to all parts of the mid-south. By 1937 there were nine film exchanges in the Film Row area - Metro Goldwyn Mayer, Warner Brothers, 20th Century Fox, Columbia, RKO, Republic, Paramount, Monogram and Universal." http://historic-memphis.com/memphis-historic/filmrow/filmrow.html
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