This is how record companies used to build loyalty. I think I prefer it.
  • mattlockeThis is how record companies used to build loyalty. I think I prefer it.

  • tobybarnesInteresting. Less gimmicks just more content. I would be interested to see the business behind maximising few releases vs little marketing and lots of releases.
  • mattlocke@tobybarnes this is an inner record sleeve, so prob more a case of taking the opportunity to use that space for ads. I like the way it gives you a sense of their aesthetic, though.
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