Instagram

•

23w

Introducing the ASICS Signature Series: with this new initiative that makes elevated product more accessible and inclusive, we invite everyone to experience the joy of movement through comfort.

Inspired by our Sound Mind, Sound Body philosophy, the Signature Series is built on the belief that comfort isn’t just a feature — it’s the foundation for feeling good in both body and mind.

Lindsey Sweeney, ASICS’ General Manager and Global Head of Product, shares the story behind the series — and how it’s meant to create meaningful connections through design that supports and emphasises our core values.

In teaming up with our longstanding collaboration partner @ceciliebahnsen for this first of many iterations, we’ve reimagined this idea through the GEL-CUMULUS 16™ SSCB. A shoe that combines performance comfort with Cecilie’s signature aesthetic rooted in femininity.

The Signature Series is our way of bringing key product stories to life through meaningful partnerships — blending craftsmanship, innovation, shared values and storytelling to create elevated, comfort-first designs that everyone can move in.

Global launch June 27th. Europe launch July 11th.

#SIGNATURESERIES