We’ve smuggled four inflatable breasts onto rooftops in London this morning! How else do you think we’d celebrate UK Mother’s Day? But no, there’s a reason: Today we’ve launched #FreeTheFeed to help fight the stigma around breastfeeding and pumping in public. #FreetheFeed is an invitation to everyone to stand with all those women that have felt shamed or confined when breastfeeding or pumping. We want to empower mothers to feel safe and comfortable to feed how and where they choose to. Get involved by sharing your breastfeeding or pumping pic (old or new) with #FreeTheFeed! Or you can share this pic. Don’t forget to tag @elvie. Check out our stories for updates and see where we planted each boob! #womenempowerment #motherhoodunplugged #normalizebreastfeeding #breastfeeding #breastfeedingmom #liquidgold #breastpump #elviepump #momlife #mumlife #mothersday #momtobe #mumtobe #womensupportingwomen #womenempoweringwomen