This @DietCoke #SuperBowl ad is PEAK problematic media: if there's a woman (and there's only ever one) she's white, blond, and thin. Women are half of Super Bowl viewing audience and hold 80% of purchasing power in the US. We come in all different skin tones, shapes, and sizes. If advertisers really want to speak to us, then they're going to have to do better than this. #NotBuyingIt #3percentsb
