This article is 🔥🔥🔥Authenticity is the voice of who we are.
One of the toughest things about establishing a brand is finding a way to distinguish your brand from all the others out there.
Seth Godin says that “marketing is a competition for people’s attention”, and I always preach about getting your brand voice heard. But what is absolutely vital in being heard and really grabbing that attention is protecting your brand voice.
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