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  • arstechnica#SXSW CPO Hugh Forrest kicking things off by showing the original program from 1987 (which he designed on his Mac+). Things have obviously changed since. Forrest says it now takes 9mo. of planning/prep so the conference can do things like implement its app chatbot, Abby.

    Abby, btw, had some hurdles to work through in beta. Before the session was cancelled, Forrest says if you asked, "Is there an organized protest for the James Comey talk?", Abby had a quick response: "We hope you enjoy the SXSW food court."

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