A lot of business owners change logos like shoes. Every time I look at their website, suddenly it's a new color scheme and new logo, but nothing else seems to change. They jump on the coattails of whatever the newest trend is, feel great about it for a while and then hop onto the next trend when it comes along.⠀
Read the newest blog post about why your brand needs more than a logo design with the link in my profile.⠀
I'm all for a good rebrand, but do it with distinct goals in mind.  Use it to connect more deeply with your audience, niche down into your true zone of genius, align your pricing with your expertise or deter problematic clients.  If you know why you are rebranding, you will get a final product that moves you forward and grows with you instead of looking cute and rubbing your heels until you trade it in for something newer and shinier.⠀
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