Thirty years ago, the founders of the #RainforestAlliance took the unconventional view that the environmental movement must not boycott tropical wood altogether, but instead work together with the over 1 billion people who depend on forests for their livelihoods—for they have the strongest incentive to conserve them. 
And so our unique approach to forest conservation was born.

#FollowTheFrog #30Years #FightDeforestation
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