What's the #1 question potential customers ask about offerings like yours? Is the answer on your website? . 
Keep a list of questions you frequently hear from customers and people in your target audience. These could come from consultations you've had, past blog post comments, hot topics in Facebook groups, etc. . 
Use your website to answer these FAQs on an easy-to-access landing page or blog post. Pay attention to common wording in the questions so you can use the same language as your audience when you provide the answer. .

Think in terms of what that person may be searching when they're close to a buying decision but still not sure. This is YOUR chance to ease anxieties and help make that decision. -------
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