"Deregulation Done 'Em In!" The late Harwood Cochrane, founder and president of Overnite Transportation, may have been a competitor, but he was also a longtime friend of Robey W. Estes, Sr., who led Estes Express Lines for 30 years. The rival executives guided their respective Richmond, VA-based companies through several economic upturns and recessions, and they saw many truckers enter and exit the marketplace. 
Mr. Cochrane created the Deregulation Wall (shown here) near Estes' Richmond terminal after the federal government passed the Motor Carrier Act of 1980. A reminder that industry changes can affect any business, the wall was adorned with logos and signage of companies--unlike Overnite and Estes--failed to adapt and thrive. #TBT #tbtEstes
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  • estesexpress"Deregulation Done 'Em In!" The late Harwood Cochrane, founder and president of Overnite Transportation, may have been a competitor, but he was also a longtime friend of Robey W. Estes, Sr., who led Estes Express Lines for 30 years. The rival executives guided their respective Richmond, VA-based companies through several economic upturns and recessions, and they saw many truckers enter and exit the marketplace.
    Mr. Cochrane created the Deregulation Wall (shown here) near Estes' Richmond terminal after the federal government passed the Motor Carrier Act of 1980. A reminder that industry changes can affect any business, the wall was adorned with logos and signage of companies--unlike Overnite and Estes--failed to adapt and thrive. #TBT #tbtEstes

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