The first few moments upon arrival to a particular website is critical to the decision on whether a site visitor should stay or go. It may only take as short as three seconds before online users move on. A very strong and compelling headline can work its magic and do just that. The headline should be clear in its text, the message it is trying to convey in just a few words, and the relevance it has on a particular set of keywords you are trying to target in your PPC or SEO campaigns.
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