Scarlett Johansson adores popcorn? Who knew? Which is why when she decided to establish Yummy Pop, her very own line of the delicious snack food, she and her husband, Romain Dauriac, approached Base to create the brand. We remember the first meeting, “Let us guess… local? organic?…” “No!” she chastised, “It must be FUN! All-American!” We carried this personality though all parts of the brand, including the identity, packaging, and with our new brand experience team, the design of the Paris store itself. 
Stay tuned for scenes from the store opening tomorrow! #branding #popcorn🍿 #basenyc #basebru #paris #scarlettjohansson
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  • base_designScarlett Johansson adores popcorn? Who knew? Which is why when she decided to establish Yummy Pop, her very own line of the delicious snack food, she and her husband, Romain Dauriac, approached Base to create the brand. We remember the first meeting, “Let us guess… local? organic?…” “No!” she chastised, “It must be FUN! All-American!” We carried this personality though all parts of the brand, including the identity, packaging, and with our new brand experience team, the design of the Paris store itself.
    Stay tuned for scenes from the store opening tomorrow! #branding #popcorn🍿 #basenyc #basebru #paris #scarlettjohansson

  • scarlettjohanssononlineAwesome! @popular.women
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