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  • instagramToday we’re introducing a new look. You’ll see an updated icon and app design for Instagram. Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form. You’ll also see updated icons for our other creative apps: Layout, Boomerang and Hyperlapse.

    We’ve made improvements to how the Instagram app looks on the inside as well. The simpler design puts more focus on your photos and videos without changing how you navigate the app.

    The Instagram community has evolved over the past five years from a place to share filtered photos to so much more — a global community of interests sharing more than 80 million photos and videos every day. Our updated look reflects how vibrant and diverse your storytelling has become.

    Thank you for giving this community its life and color. You make Instagram a place to discover the wonder in the world. Every photo and video — from the littlest things to the most epic — opens a window for people to broaden their experiences and connect in new ways.

  • leleahmed789I love the new look
  • yuriinationPlease tell me this happened because I had a minor "ocd" fit in a review about the old icon being crooked in the app store. I'm just seeing this post announcing it now but believe me, I noticed when the old one disappeared! I nearly fainted! lol I thought, "omg it's gone! You mean someone important actually listened to me??" I wasn't expecting to see an entire overhaul, just the little camera straightened out, but the changes were lovely too! Seeing it blank for so long was actually exciting for me. Silly, right? Why should I care about a logo? I dunno, but I did! I guess maybe because I felt like I took part in that decision? However minor that part was, someone heard me and it made a huge impact. You may not have done it because I drew your attention to the one askew camera but thank you, nevertheless. Nothing has been so gratifying! lol I love Instagram. I love every improvement you've made. It's a fantastic platform. Thank you! ❤😊
  • yuriinationI particularly like this video illustrating the precise graphs used to design the logo. It felt like a shout out to me haha! I'm silly.
  • therainbowtheoremAwesome!!!
  • crystal.mckownthis still saddens me that it changed 😂
  • cortes_ardilaHorrible!!!!!!!!!!!!!! 😭
  • gulnaaz_11You're not gonna look at this but I came back to see this and it still horrible change it back we're getting heat please change it
  • coolbones65Stupid
  • aldidmzStill hate it😕
  • gracie_goo_girlPoo
  • moondrk@larawbn @saskia.wbn da hat mein Leben geendet 😂 Lebe als Geist seit fast einem Jahr😒😂
  • _.lor3nz0._It has been a good idea
  • dcondon1234Song
  • cicciocaliriI would like old icon
  • alex_mac_11Bad
  • alex_mac_11Hate it
  • cicciocaliriPolaroid..😢come back..😭
  • zeynap.ahmedwhat this
  • konysbayevduman👍👍👍👍😍😍😍😍
  • 4iman_h4kimNice
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