Research suggests that social media users are reluctant to endorse products or brands online due to a perception that they could embarrass themselves if others don't share their views. Word-of-mouth is actually preferred, because sharing information face-to-face among smaller groups of people doesn't have the same social pressure. More at: http://bit.ly/1sXwdZD
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  • empiricaresearchResearch suggests that social media users are reluctant to endorse products or brands online due to a perception that they could embarrass themselves if others don't share their views. Word-of-mouth is actually preferred, because sharing information face-to-face among smaller groups of people doesn't have the same social pressure. More at: http://bit.ly/1sXwdZD

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