According to a study from Nielson, 90% of consumers trust peer recommendations—way more than the 33% of consumers that trust ads. For brands, there's incredible potential there. Building brand fans is vitally important to their success. And what better way to build them than through an immersive, experiential event? See more on our blog: www.itagroup.com/blog/brand-immersion-product-launch. #eventprofs #events #experientialmarketing #experientialevents #productlaunch #productlaunching #eventmanagement
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